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Equinox Creates Unique Beauty Products

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By: TOM BRANNA

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High-end fitness company Equinox has put a new spin on its acclaimed “Commit To Something” campaign by crafting an accompanying collection of goods that includes two beauty products. But don’t expect these to sell like SKUs from Kylie Jenner or Fenty Beauty. In fact, they aren’t going to be for sale at all. Equinox plans to auction Truth Lipstick and Eau De Blood, Sweat & Tears to raise funds for select charities. Proceeds from the sale of the lipstick will go to support freedom of the...

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